How to Win Patients and Influence Community Communication

(2 pages) November 2012. Lopez and Caccavo. These days, we see a lot of articles and “buzz” about how private practice audiologists can distinguish themselves from all the “big box” retailers and other competition. We contend that an important key to set yourself apart from your competition is your advocacy for hearing loops in your community. In our practice this has become a vital part of our Pillar-of-Community marketing strategy.